'Serengeti' by John Baker ©2004

What does 'In Pictura' mean? It is Latin for 'In the picture'. Students of the language will recall "In pictura est puella", meaning "In the picture is the girl."

The InPictura Way

The prime aim of InPictura is to provide all clients with the results they require, and at the same time, to provide those clients with an 'edge' to the results they are presented with.

This is more easily achieved with some subjects than others, but InPictura will always strive to get that little extra something in the imagery.

Using state of the art digital cameras from top of the range manufacturers, clients are certain to get detailed, top quality results, capable of reproduction to poster size, or reduction for web or graphical use by their own art departments.

History

The proprietor (John Baker) has been involved in photography and video since the late 60's. With a degree in computing and another in multimedia, as well as many years experience in creative and business environments, his experience comes together to provide an all-round service.
 

John Baker of In Pictura
(photographed by Les Thomson)

Contact him directly at: johnbaker@inpictura.com
 

Commercial services cover:

► Business portraits

► Property records

► Company report compilation

► Images for decor / interiors / motivation

► Magazine, book, CD, DVD covers
► Layout, graphics and print

... and more
 

Industrial services cover:

► Project progress status (time lapse or still images)

► Inspection / insurance records (loss prevention, accident)

► Product / pack shots (carton, box, promotional)

► Process / production (factory, manufacturing etc.)

► Building progress (from demolition to topping out)

... and more

Specialist Service Range

► Property promotion (UK & Europe)    more info

► 360° 'immersive' imagery    more info

► Tourist attraction promotion (Worldwide)    more info

► Architecture    more info

► Fine art    more info

► Digital art    more info

Input

Image and video footage capture is by:

► Professional quality digital still cameras

► High quality digital video (DV) camera

► Medium or large format camera (if required by subject / project)

We can also provide a negative, transparency or plate scanning service for colour or mono media up to A4 in size.

Output

Output options are:

► High resolution (print quality) image files

► Print reproduction to poster size and larger *

► Canvas / art print presentation
► VHS, DV, CD-ROM, DVD-ROM, internet streaming of video

* available on archivally permanent media
 

Specialist Services In Detail
 

360° Panoramic Images
This is a specialist technique employing state of the art optics. The result is what is known as an 'immersive' image. When presented on a web page, the image can be panned to the left and right using the mouse cursor. Especially effective in property marketing, the result is equally impressive with vehicle or product interiors. It can also be used to show 360° views for beauty spots or tourist attraction.
 

Aberdeen oil & gas company brochure

For an example of 360° photography, click here.
 

Property Promotion
Many companies employ casual labour or their own staff to go to a property with a digital camera and take a few 'snaps'. This may be adequate for a typical family dwelling up for sale, but when it comes to more elite and up-market property - clearly, something better is required.

InPictura provides a complete service for new-build and established properties. The interior and exterior is photographed from the perspective of the buyer - not the seller. This enhances elements of the building, its location and surroundings. Elements which are not met by the conventional snap-shot approach. The total package includes 360° imagery, and can include video footage for inclusion in CD-ROM / DVD presentations, or as point of sale at promotions and exhibitions.

For a Spanish property developer

For more on property photography and video click here
 

Tourism
Promotion is all about illustration, and tourism is all about promotion. As with property the tourist attraction credo is 'Location, Location, Location'. There is no substitute for portraying an area or attraction in a manner which grabs attention. By giving the illustrations an edge, this helps to grab attention, regardless of whether the image is on a web site, on a poster, or a brochure.
 

Paris based restaurant promotion
 

For more on tourism and tourist attraction photography and video click here
 

Architecture
Coupled with 360° images, or with a standard commercial approach, architectural photography is an extremely effective method for illustrating company reports, company brochures, and a myriad of other uses.

Progress photography can be employed to show how a building or development proceeds to completion. Animations of the results can be produced from the images, and time-lapse sequences of construction shown in web pages, CD-ROM / DVD promotional media, or used within video footage in company reports, promotion or documentary footage.

French tourism shoot
 

For more on architectural photography, click here.
 

Fine Art
This is a term which suffers from extreme misuse and serious abuse. All art is subjective, however in photography, the term should be reserved for images which are obviously 'different'. They should show an artistic approach to the subject, or demonstrate that the subject has been viewed from an unusual perspective, rendering the result worthy of the term fine art.

Fine Art images can be captured using ANY subject. It is the manner of approach, and having a feel for the subject which is key to the results. InPictura aims to provide that unique perspective.

Commercial fine art shoot
Health & beauty magazine
 

For more on fine art photography click here.

Digital Art
Sometimes a combination of traditional photographic imagery and digital manipulation can produce an effect which in years gone by would cost a small fortune to achieve. This merging of technologies has been made that much easier by the introduction of digital photography.
 

Book cover

For more on digital manipulation click here

Further special effects might also be achieved using any one of a number of specialist software programs. The result is imagery which can only be created from the mind. This in itself opens up a whole new area of creativity to enhance any number of projects.

DVD cover

For more on digital art and imagery click here



 

PORTFOLIO
OVERVIEW


Landscape

________________

Fine Art / Figure

________________

Digital / Fine Art

________________

Web site commission

________________


DVD cover

________________

Spanish property development

________________


Tourist attraction

________________

Product

________________


CD cover

________________


Fine art poster

________________

Spanish tourism job

________________


Health magazine shoot

________________

 
Paris restaurant promotion

________________


Magazine shoot

________________


Nature magazine article

________________


Commercial shoot

________________


Spa brochure


Business portrait


Book cover


Private commission
 

Beauty magazine shoot


French tourism shoot

 
Aberdeen oil & gas company brochure